20 February 2018 0 Comments Posted By : Michael Guta

20% of All Searches are Made with Voice (INFOGRAPHIC)

A new and very interactive infographic by Adzooma takes a look at how online advertising will be trending in 2018. And one of the data points is the growth of voice search, which now makes up 20 percent of inquiries on Google’s mobile app and Android devices.

Online Advertising Trends

In addition to the upcoming trends in 2018, the infographic also provides tips to stay abreast of changing technologies, new SEO requirements, and the way we communicate digitally. Adzooma also looks at audience targeting, Google, PPC, images and videos along with voice search.

The reason your small business needs to keep up with the information in this infographic is that online and mobile advertising is taking over traditional advertising around the world. And if you don’t know where your customers are, buying ads in a medium they don’t use will yield a low return on your investment.

The data for the infographic comes from Adzooma, which specializes in Small business online advertising, and from Search Engine Land, Google, and other sources.

Integrating Voice Technology into Your Small Business

Voice search is growing, and according to the data below, it will account for 50 percent of all searches by 2020. So making your website, ads and other digital assets voice friendly is key to ensuring you won’t be left out now and in the near future.

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