20 February 2018 0 Comments Posted By : Ronald Dod

Apply These 4 Secret Techniques to Turn Your Blog Visitors into Customers

To blog or not to blog? I get this question from our eCommerce clients all the time. Many of them have tried blogging, but are discouraged because “it hasn’t worked for them.” They publish several articles per week or per month and give up when they don’t see the sales coming in right way.

One of the many reasons why they don’t see results is because of low website traffic. Unfortunately, if a website has low traffic, blogging won’t increase that traffic overnight. To have articles or blogs rank organically, it takes months and requires the execution of several search engine optimization practices.

However, many of those clients do have website traffic but still have no eCommerce conversions … so, what’s going on in those cases? I’ve found that most experience poor results because they don’t optimize their articles for conversions and don’t implement other efforts to stay in front of their readers. As you’ll see in the tips below, the key is to think of content as the initial point of contact, or an introduction. Once you grab the attention of your readers, you can then nurture them until they convert into paying customers.

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