09 February 2018 0 Comments Posted By : Shane Barker

What’s the Difference Between Celebrities and Influencers – and Which Does Your Brand Need?

For the past couple of years, influencers have played a major role in promoting brands — both locally and internationally. While some marketing campaigns solely relied on influencers, I noticed that many brands used influencers alongside traditional celebrities. At the same time, I also noticed that more and more businesses are taking a risk to invest in influencer marketing.

This led me to believe that brands are increasingly relying on influencers, and may eventually prefer them over traditional celebrities. I believe in 2018, we’re going to see influencers prevailing in the marketing landscape, and overtaking celebrities.

So I decided to run a poll on Twitter, asking people whom they think will be the winners in 2018 — influencers or celebrities.

As you can see, 77 percent of the participants voted for influencers over celebrities. But the question is — why? Why do these participants think influencers will dominate in 2018 instead of celebrities?

In this post, I will do a thorough breakdown of the differences between celebrities and influencers. I will also make a case for each of them, and explain why influencers have the winning hand.


views : 271 | images : 1 | Bookmark and Share

Enter your comment below

Leave a Reply


Most Popular

Headline NewsA new study says Toronto trails only New York as the likeliest spot for Amazon’s new HQ — but that doesn’t count tax breaks

As 20 cities eagerly await signals from Amazon Inc., fresh analysis by a real estate and tou [...]

22 May 2018

Headline NewsWhy Toronto needs more townhouses

Matthieu St-Pierre met his wife in 2011, while studying at the University of Waterloo. After liv [...]

22 May 2018

Headline NewsNDP pledge year-round GO rail service between Niagara and Toronto

Transit plan also includes Hamilton LRT project and rail service between Kitchener-Waterloo and Toro [...]

22 May 2018

Headline NewsFind out where the real estate market is heading at “Toronto Tomorrow”

For a decade now, the property market in this city has been unstoppable. Prices soared, house supp [...]

22 May 2018

Headline NewsMayor warns Toronto may need emergency centre for refugees, demands more support

Mayor John Tory says Toronto will likely have to open an emergency reception centre within the nex [...]

22 May 2018