Top Business Stories: Teens Lose Interest in Facebook, Customers Gripe About Chatbots

Top news this week revolved around trends impacting two of the most important tools around these days for business. A new study found that Facebook’s hold on the younger online generations is loose, at best. This is something to consider for your future marketing efforts. Speaking of the future … chatbots are more accessible for small businesses than ever before but that doesn’t alwa [...]

24 February 2018

Worried About Your Millennial Strategy? Top 3 Myths and Truths

The business press can't stop talking about Millennials. Each week, articles roll off the digital presses, advising brand managers, marketers, and others about the need to understand the unique qualities and challenges that Millennials present. As more and more of those articles appear—and more authors and speakers attempt to brand themselves as "Millennial whisperers"—a few tropes [...]

21 February 2018

Survey: 26% of Small Businesses Lack Financial and Human Resources to Make Social Media Work

New data shows 26 percent of social media managers say human and financial resources are their biggest roadblocks. And by that, of course, they mean there aren’t enough of either. A total of 344 social media managers responded to the survey conducted by researchers from The Manifest, a site launched by Clutch. Human and financial resources were identified as the top challeng [...]

15 February 2018

The Top Super Bowl Ads According to Biometric Tracking

Among this year's Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audiences, according to biometric tracking conducted by Ipsos. The report was based on data from an in-person study. The researchers recruited 45 football fans to watch the game live in a theater. The participants wore biometric sensors that tracked their real-time nonconscious emotional aro [...]

08 February 2018

Five Common SEO Mistakes That Content Marketers Make

Search engine optimization (SEO) and content marketing are a powerful combination that can build your website's authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to drive website traffic and build authority in your niche. However, many people struggle to get great SEO results from blogging. Here are five common SEO mistakes that content marketer [...]

08 February 2018

How to Automate Your Small Business Marketing with These 4 Approaches

One of the biggest difficulties of running a small business is too many tasks for too few employees. Large organizations can afford separate sales and marketing departments and budgets; small companies cannot. Often, just one or two people are responsible for all sales and marketing tasks, and there simply aren’t enough hours in the day to complete all the necessary tasks. Without creative marke [...]

19 December 2017

What Are Facebook Messenger Ads and How Can Your Business Use Them?

Even with all our technology, we still prefer solutions that have a human touch. That’s why we use Siri on iPhone, voice assistants like Alexa or Google Home, and chatbots.  We like to feel like we are interacting with someone real. In turn, this sentiment has started to influence the way we shop.Voice assistants and chatbots are being used to shop more efficiently. For instance, [...]

19 December 2017

Five Ways to Position Your Organization for Sales and Marketing Success in 2018

Can you believe 2018 is right around the corner? It feels like the planning just ended for 2017. But now is the time for reflection on how those plans shook out, the successes that came from them, and the areas that could have been improved. For any large organization this time of year is going to be a blur of analyzing, projecting, planning, and executing. By the time the new year roll [...]

13 December 2017

Three Mad-Scientist Marketing Methods to Ignite Business Growth

If you were asked to define your next move to ignite revenue growth, would you suggest firing 60% of your clients? How about grinding iPhones in a kitchen blender? No? OK, how about deploying basketball-dunking sumo wrestlers? It might seem crazy, but those are all real-world tactics that have led to massive business growth for their respective organizations. In my book Rethink Your Mar [...]

13 December 2017

UPS Adds Surcharge for Packages Set to Arrive the Week Before Christmas

UPS (NYSE:UPS) is adding an extra surcharge for packages shipped to homes between December 17 and 23 this year. The cost, which includes a 27-cent charge for ground packages, 81 cents for next-day air and 97 cents for two- or three-day delivery, could make a major impact on ecommerce retailers during the holiday season. Obviously, that period of time is exceptionally popular for online sh [...]

29 November 2017

Intuit, Shopify Unveil New Features and Innovations

The tools and services you use to run your small business can make a huge impact. Intuit and Shopify are both popular service providers for small businesses. And this week, both announced new features and innovations that could make some small business operations easier. You can read about those updates and more below in this week’s Small Business Trends news and information roundup.Re [...]

25 November 2017

Master Your Holiday Email Marketing Campaigns With These Eight Tips

Halloween is in the rear-view mirror, and Thanksgiving is just ahead. It's official: The holiday season, for brands both online and off, is off and running. It's a high-risk, high-reward period, and standing out from the competition may be the difference between financial success and failure for the year. For many organizations, that means getting a lot of messages out to a lot of recip [...]

24 November 2017

Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]

Consumers are expected to spend $9.1 billion this Halloween, according to an infographic by Campaigner, and that number should scare marketers into getting in on the Halloween action. That means planning ahead. So, though it may be too late for this year, it's not too early to start thinking about how your brand can offer up some treats to buyers next year—and throughout the year. One way [...]

01 November 2017

Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPR

Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018. And if they don't begin planning today, CMOs may discover that after May 25, 2018, their teams will not be able to execute campaigns and activities in the way they used to—at least not without facing the risk of legal action against their companies resulting in dramatic penaltie [...]

01 November 2017

Dark Data on Social Media: Insights That Shed Light on Your Business

Solving the problem of capturing and analyzing "dark data" is the business problem of the century, especially for CMOs who are increasingly accountable for generating revenue and improving business outcomes.What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can put to work to generate revenue and improve the way your business opera [...]

07 October 2017

Valuable Employee-Recognition Tips [Infographic]

We posted recently about how happy marketers make better marketers, and we'll riff a little more on that theme in today's infographic by Cloud communication adviser GetVoIP.Employee recognition is crucial to keeping a happy team, no matter the industry you're in. When 49% of employees report they are dissatisfied with the recognition they receive, managers should take note.Impr [...]

07 October 2017

In the News: Salesforce Launches AI Fund, Apple Brings AR to iPhone

Startups that use artificial intelligence (AI) technology got some welcome news this week — Salesforce just launched a brand new venture fund to encourage AI innovation in startups. Additionally, any small business can now work on creating augmented reality (AR) experiences using the new iOS 11.Learn about these updates and more below in this week’s Small Business Trends news and information r [...]

23 September 2017

iOS 11 Brings AR to iPhone, Is Your Small Business Ready?

Every iPhone 5s or later, or iPad Air or later is going to be able to run iOS 11 and the new Augmented Reality (AR) feature. If you are a small business, shouldn’t you be making the most of these features?The availability of AR on iOS means instant market penetration. Even though Apple (NASDAQ:AAPL) is notorious for taking its time when integrating new technologies, the impact of this [...]

20 September 2017