20% of All Searches are Made with Voice (INFOGRAPHIC)

A new and very interactive infographic by Adzooma takes a look at how online advertising will be trending in 2018. And one of the data points is the growth of voice search, which now makes up 20 percent of inquiries on Google’s mobile app and Android devices.Online Advertising Trends In addition to the upcoming trends in 2018, the infographic also provides tips to stay abreast of changi [...]

20 February 2018

Apply These 4 Secret Techniques to Turn Your Blog Visitors into Customers

To blog or not to blog? I get this question from our eCommerce clients all the time. Many of them have tried blogging, but are discouraged because “it hasn’t worked for them.” They publish several articles per week or per month and give up when they don’t see the sales coming in right way. One of the many reasons why they don’t see results is because of low website traffic. Un [...]

20 February 2018

Survey: 26% of Small Businesses Lack Financial and Human Resources to Make Social Media Work

New data shows 26 percent of social media managers say human and financial resources are their biggest roadblocks. And by that, of course, they mean there aren’t enough of either. A total of 344 social media managers responded to the survey conducted by researchers from The Manifest, a site launched by Clutch. Human and financial resources were identified as the top challeng [...]

15 February 2018

Ripe for the picking: Cannabis sector governance needs to catch up to share price

Even with recent market volatility, share prices of cannabis companies are still well above where they were half a year ago. With new shareholders, increased scrutiny of investors, and a growing list of possible buyers, the decisions made by cannabis company directors in the next few months could decide their fate. Will their company go up in smoke?With rising share prices and a rosy out [...]

15 February 2018

Three key takeaways from the market shock that will help investors navigate stormy waters

It has been an interesting two weeks in global markets. While this can be an unsettling period for investors, it can also be a great chance to form a better understanding of the market and its underlying risk.In this regard, here are three key takeaways from the latest action in the markets we think will help investors navigate stormy waters. Corrections are the enemy of the investmen [...]

14 February 2018

Is now the time to buy energy stocks?

Oil and gas equities have been underperforming crude oil prices since the middle of 2017, but the outlook for energy stocks deteriorated further in the past two weeks, as major oil benchmarks have declined more than 10 per cent.That leaves investors wondering whether now is the time to be buying, or is a more cautious strategy warranted?After peaking above US$66 per barrel on Jan. 25, WTI [...]

14 February 2018

Dividing the real estate market into ‘us and them’ would be a costly mistake for our economy

When it comes to housing, it’s not just about us and them.Many believe that the recent rise in housing prices in Canada was fuelled, to a large extent, by foreign homebuyers (them) and not by Canadian residents (us). However, such divisive binaries do not explain all the forces at play.A recent analysis of mortgage issuance by the CMHC revealed that the participants in housing markets [...]

12 February 2018

Can I put my mortgage in my RRSP and other burning questions as the deadline looms

There are just three weeks left of “RRSP season,” meaning that if you want to be eligible to claim a deduction on your 2017 tax return, you need to make your contribution by the March 1, 2018 midnight deadline.To give you that extra motivation to contribute, here’s a few lesser-known tips and tricks that you may wish to consider.Should I even bother with RRSPs?In a previous column, I m [...]

12 February 2018

Just 39% of Employees Want to Negotiate Their Salary

Staffing firm Robert Half (NYSE: RHI) just released the results of a survey about the negotiating going on with starting salaries. And only 39 percent of the respondents said they tried to negotiate pay with their last job offer. The survey pointed out differences between genders and age group, as well as the many different cities across the country. The survey was carried out by an ind [...]

09 February 2018

What’s the Difference Between Celebrities and Influencers – and Which Does Your Brand Need?

For the past couple of years, influencers have played a major role in promoting brands — both locally and internationally. While some marketing campaigns solely relied on influencers, I noticed that many brands used influencers alongside traditional celebrities. At the same time, I also noticed that more and more businesses are taking a risk to invest in influencer marketing. This [...]

09 February 2018

The Top Super Bowl Ads According to Biometric Tracking

Among this year's Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audiences, according to biometric tracking conducted by Ipsos. The report was based on data from an in-person study. The researchers recruited 45 football fans to watch the game live in a theater. The participants wore biometric sensors that tracked their real-time nonconscious emotional aro [...]

08 February 2018

Five Common SEO Mistakes That Content Marketers Make

Search engine optimization (SEO) and content marketing are a powerful combination that can build your website's authority and drive valuable search engine traffic. Blogging, in particular, is a popular way to drive website traffic and build authority in your niche. However, many people struggle to get great SEO results from blogging. Here are five common SEO mistakes that content marketer [...]

08 February 2018

What to do when your adviser retires — just as you are heading into retirement, too

Joe and Mary were finally headed into retirement.  They were in good financial shape, and many things seemed to be falling into place. But just as they started to move ahead with confidence, the first shoe dropped. Joe’s doctor of 25 years was retiring. He would have to find a new one. Then it was their accountant, her dentist and finally their financial adviser. It made sense.The [...]

07 February 2018

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InvestingThree key takeaways from the market shock that will help investors navigate stormy waters

It has been an interesting two weeks in global markets. While this can be an unsettling period for [...]

14 February 2018

MarketingSurvey: 26% of Small Businesses Lack Financial and Human Resources to Make Social Media Work

New data shows 26 percent of social media managers say human and financial resources are their bigge [...]

15 February 2018

InvestingIs now the time to buy energy stocks?

Oil and gas equities have been underperforming crude oil prices since the middle of 2017, but the [...]

14 February 2018

EntrepreneurRipe for the picking: Cannabis sector governance needs to catch up to share price

Even with recent market volatility, share prices of cannabis companies are still well above where [...]

15 February 2018

Headline NewsApply These 4 Secret Techniques to Turn Your Blog Visitors into Customers

To blog or not to blog? I get this question from our eCommerce clients all the time. Many of them [...]

20 February 2018